Decades of believing that our daily foods will soon be endangered could all just be a myth. Dr. Jonathan Latham claims that the real food crisis is of overproduction of foods. Food campaigners have carefully strategized their marketing techniques by using this food scarcity myth to disguise the pesticide usage and GMOs as beneficial resources for this generation. Latham explains that people must shift their perception to understand that the biggest struggle in the food war is the one inside our heads.